Q 1 Please read the case study from Harvard Business Review , below. Please answer the questions pertaining to this case study in a Word document. In your writing, please connect the information that you learned in this case study with the other information that you've learned in class to date. You are welcome to incorporate information from outside sources as well to help support your writing. Please construct your writing in narrative form following APA style and formatting and not bulleted format. Thank You. Prof. Noonan The Basic Social Media Mistakes Companies Still Make.pdfDownload The Basic Social Media Mistakes Companies Still Make.pdf Questions: 1. What is a social media audit and why does it make good business sense to perform one annually. 2. Why is it important to understand key social media user demographics such as gender and age? Are there other demographics that should be considered? What are they and why? 3. Should marketers expect different audience make up on different social media platforms? If so, why? 4. Is it important for businesses and organizations with a social media presence to have clear policies and procedures that guide social media activity? If so, why? 5. What is a Social Media Channel Analysis and why is it important? 6. What is a Digital Activity Analysis? How can information gathered from a Digital Activity Analysis influence the social media activity of a business or organization? 7. What are the benefits of preparing a side-by-side analysis of a companies social media activity with its direct competitors? 8. What is a Brand Report Summary? Why is this summary important to businesses and organizations who desire a successful social media strategy?